SMS Aggregator: How It Works, Benefits, and Software Providers

Intro to SMS Aggregator

SMS aggregators connect wireless carriers and SMS software providers. They are responsible for sending your message to your customers' networks and have access to all international networks.

Businesses today would not be able to use text messages for marketing and transactional purposes without SMS aggregators. Without SMS software, scheduled messaging and cost-effective bulk texting (for text blast campaigns) also wouldn't exist.

What is an SMS (Messaging) Aggregator?

Businesses that want to send SMS must cooperate with SMS aggregators, who connect them to mobile phone networks, which send the texts to customers' mobile devices.

SMS aggregators can leverage the best network infrastructure available by negotiating access arrangements with major carriers, allowing them to distribute text messages on behalf of their clients. Additionally, because they are typically localized, they can guarantee carrier compliance with regional legal requirements.

Overall, SMS aggregators ensure that SMS messages are efficiently routed and delivered because they have direct access to all international networks.

Benefits of Using a Messaging Aggregator

SMS aggregators are crucial to the SMS delivery process because they:

• Make sure text messages from a brand follow the right route to the customer.
• Ensure reliability. Without SMS aggregators, SMS providers would have to establish solid connections with all international networks.
• Deliver texts quickly.
• Possess the highest security standards and are capable of handling delicate information like bank account information and 2FA login codes.
• Assist in enforcing carrier compliance and international text marketing laws.
• Help get sender numbers provisioned—the necessary step to create a number that brands may use to send and receive texts so that it is recognized by wireless carriers—so that wireless carriers recognize them.

In addition to the advantages listed above, SMS aggregators are essential for one more important reason. Without them, businesses would have to negotiate separate contracts with each network they wanted to partner with.

What is an SMS Software Provider?

An SMS software provider provides SMS marketing tools that let businesses and organizations create and manage SMS campaigns. Usually, the software is web-based, making it accessible via a login from any location. Generally, the functionality of SMS software includes elements that allow businesses to make informed marketing decisions. These features can include data management, reporting, visualization, message insights, and opt-in lists, amongst other things.